《Does buying intangible services online increase the frequency of trips to consume these services?》

打印
作者
Kunbo Shi;Jonas De Vos;Yongchun Yang;Jing Xu;Long Cheng;Frank Witlox
来源
CITIES,Vol.119,Issue1,Article 103364
语言
英文
关键字
Online purchases;Intangible services;Travel frequency;Built environment;Beijing (China)
作者单位
Department of Geography, Ghent University, Ghent, Belgium;Bartlett School of Planning, University College London, London, UK;College of Earth and Environmental Sciences, Lanzhou University, Lanzhou, China;Department of Geography, University of Tartu, Tartu, Estonia;College of Civil Aviation, Nanjing University of Aeronautics and Astronautics, Nanjing, China;Department of Geography, Ghent University, Ghent, Belgium;Bartlett School of Planning, University College London, London, UK;College of Earth and Environmental Sciences, Lanzhou University, Lanzhou, China;Department of Geography, University of Tartu, Tartu, Estonia;College of Civil Aviation, Nanjing University of Aeronautics and Astronautics, Nanjing, China
摘要
Numerous studies have investigated the travel effects of online purchases. However, compared to tangible goods (e.g., books, electronics, and clothes), very limited attention has been paid to online purchases of intangible services (e.g., hairdressing, dining out, and visits to movie theatres, zoos, and local theme parks). Utilizing data obtained from 733 structured interviews in Beijing, China, this paper aims to examine the influence of buying intangible services online on trip frequency. The results indicate that – because of buying intangible services online – 52% of respondents indicated an increase in travel frequency to use these services, while only 7% indicated a decrease in the frequency. More importantly, those who indicate an increase in travel frequency are inclined to travel longer distances to use these services. Therefore, purchasing intangible services online may impose additional pressure on transportation systems. Applying a multinomial logistic regression method, we additionally reveal the influential factors of changes in travel frequency. The results show that – due to buying intangible services online – people with lower accessibility to shopping centers and bus stops are less likely to increase and even more likely to decrease the frequency of travel to use these services.