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作者

来源

JOURNAL OF CONTEMPORARY ETHNOGRAPHY,Vol.46,Issue6,P.723-747

语言

英文

关键字

ethnography; serious leisure; consumption; commodification; alienation; motorcyclist; SERIOUS LEISURE; BIKER; WOMEN

作者单位

[Austin, D. Mark; Gagne, Patricia] Univ Louisville, Sociol, Louisville, KY 40292 USA. Austin, DM (reprint author), Univ Louisville, Dept Sociol, Lutz Hall, Louisville, KY 40292 USA. E-Mail: austin@louisville.edu

摘要

Drawing on interview, survey, and long-term participant observational research in the BMW motorcycling community, we analyze issues related to the commodification of riding. We use Hill-Collins's (1999) both/and approach in our data analysis. Specifically, we draw on Adorno's (1991) and Marcuse's (1964) theories of the commodification of popular culture and the power of the culture industry to market non-essential products. We find that Marx's (Marx and Engels 1988) theory of ways to attain species-being have the potential to be expanded via serious leisure activities (e.g., motorcycling) even as some are caught up in the discursive power of the culture industry.