An improved consumer decision model for rural residential development: A theoretical framework and empirical evidence from China

《An improved consumer decision model for rural residential development: A theoretical framework and empirical evidence from China》

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关键字: Consumer decision model;Demand hierarchy;Path model;Residential construction;Rural development

作者单位: State Key Laboratory of Disaster Reduction in Civil Engineering, Tongji University, Shanghai, 200092, China;Department of Structural Engineering, Tongji University, Shanghai, 200092, China;Key Laboratory of Performance Evolution and Control for Engineering Structures of Ministry of Education, Tongji University, Shanghai, 200092, China;Department of Structural Engineering, College of Civil Engineering, Tongji University, Shanghai, 200092, China;Shanghai Institute of Intelligent Science and Technology, Tongji University, 200092, China;China State Construction Engineering Corporation, Beijing, 100029, China;State Key Laboratory of Disaster Reduction in Civil Engineering, Tongji University, Shanghai, 200092, China;Department of Structural Engineering, Tongji University, Shanghai, 200092, China;Key Laboratory of Performance Evolution and Control for Engineering Structures of Ministry of Education, Tongji University, Shanghai, 200092, China;Department of Structural Engineering, College of Civil Engineering, Tongji University, Shanghai, 200092, China;Shanghai Institute of Intelligent Science and Technology, Tongji University, 200092, China;China State Construction Engineering Corporation, Beijing, 100029, China

摘要: China has a considerable demand for the improvement of the rural residential environment. However, limited knowledge of the rural situation and insufficient consideration of residents' demands impede development. To improve the current living environment, it is essential to understand the current conditions of rural housings and the decision-making process of residents on new residential construction. This study established an improved Consumer Decision Model (CDM) that describes the decision-making process of rural residents on residential construction. Based on the CDM model, a questionnaire survey was conducted to understand the rural residential situation and the expectations of residents on new construction. An in-depth analysis was carried out by logistic regression to develop the impact paths of crucial factors that affect residential construction cost and duration. A three-tier demand hierarchy was then established to depict the relationship between residents’ demands and preferred decision. Policy suggestions for the improvement of the living environment in rural areas were also proposed at the end of the study. The result extends the CDM theory to the application of credence goods (e.g., rural residences) and also provides an impact path model to understand the influencing mechanism in determining rural residential decisions on new construction.