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作者

Liora Gvion

来源

JOURNAL OF CONTEMPORARY ETHNOGRAPHY,Vol.49,Issue5,P.587–612

语言

英文

关键字

作者单位

1The Kibbutzim College of Education, Tel Aviv, Israel

摘要

This study asks how and why veganism becomes a way of constructing generational identities and worldviews. Focusing on Israeli millennial vegans, I argue that veganism enables millennials to constitute a generational mode of thought that differentiates them from preceding generations through three interrelated practices: replacing evidence-based knowledge with other types of information, based on personal experience and consensual agreement among peers; constructing an Israeli identity that shifts commitment from national issues to global ones; and establishing spaces of consumption that operate according to marketing strategies meant to socialize practitioners into becoming critical consumers while participating in a young urban lifestyle. All of these position veganism as a means by which millennials exert control where they can, in an increasingly complex world, while refraining from challenging the political and economic systems.