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作者

来源

OPEN HOUSE INTERNATIONAL,Vol.43,Issue3,P.33-42

语言

英文

关键字

Environmental Sustainability System; Housing Preference Assessment; Fuzzy-Analytic Hierarchy Process; Expatriates; Decision-making tool; Triangular fuzzy numbers; DECISION-MAKING; MALAYSIA; MARKET; DETERMINANTS; RETIREES; BARRIERS; IMPLICIT; REGION; PRICE

作者单位

[Wang, Chen] Huaqiao Univ, Coll Civil Engn, Xiamen 361021, Peoples R China. [Wood, Lincoln C.] Univ Otago, Dept Management, Dunedin 9054, New Zealand. [Liang, Huijun] Univ Malaya, Fac Built Environm, Kuala Lumpur 50603, Malaysia. Wang, C (reprint author), Huaqiao Univ, Coll Civil Engn, Xiamen 361021, Peoples R China. E-Mail: derekisleon@gmail.com

摘要

Various demands and requirements of foreign home-buyers from different background are yet unclear to most of the residential developers. The aim of this study is to blueprint a fuzzy mapping of psychological phenomena reflected in consumer behavior, and to develop a Fuzzy Analytic Hierarchy Process (Fuzzy-AHP) decision making model to assist residential developers in dealing with potential foreign customers. Through a questionnaire survey in the form of pair wise comparison matrix among 126 expatriates, this study introduces a new approach to assist residential developers dealing with expatriates' preference on house purchase in Malaysia in a simple and efficient way. With this fuzzy mapping, residential developers could utilize psychological phenomena to manipulate expatriates' preference on housing purchase rather than to merely comply passively.