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作者

Ahmad Bonakdar Ivonne Audirac

来源

JOURNAL OF PLANNING LITERATURE,Vol.35,Issue2,P.147–160

语言

英文

关键字

作者单位

1College of Architecture, Planning and Public Affairs, University of Texas Arlington, TX, USA

摘要

Through a critical reading of city branding theories and practices, this article identifies a nexus between city branding and urban planning related to master planning and placemaking. It brings attention to the challenges facing city branding including asymmetrical political processes, social inequity, tokenism, and gentrification. While city branding’s recent turn to participatory approaches unveils a rampant adoption of planning processes repackaged as master planning the place brand strategy, this stream of research and practice remains isolated and disconnected from urban planning theory and ethics. Recognizing this link, the article suggests, could help city branding address its challenges and develop its theoretical basis with more socially responsible and normative underpinnings.