《The Value of Going Green in the Hotel Industry: Evidence from Beijing》
打印
- 作者
- Li Zhang;Jing Wu;Hongyu Liu;Xiaoling Zhang
- 来源
- REAL ESTATE ECONOMICS,Vol.48,Issue1,P.174-199
- 语言
- 英文
- 关键字
- 作者单位
- Hang Lung Center for Real Estate and Department of Construction Management, Tsinghua University, Beijing, 100084 China;Hang Lung Center for Real Estate and Department of Construction Management, Tsinghua University, Beijing, 100084 China;Hang Lung Center for Real Estate and Department of Construction Management, Tsinghua University, Beijing, 100084 China;Department of Public Policy, City University of Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong SAR
- 摘要
- Based on several unique datasets in Beijing, this article investigates the value of going green in the hotel industry by combining the traditional hedonic pricing model with the state‐of‐the‐art content analysis of online reviews. The results indicate that the rate of complaints about the indoor environmental quality of green hotels is roughly 19% lower than that for nongreen hotels. Hedonic regression analysis concludes that green hotels enjoy a significant room rate premium of 6.5% without reducing occupancy rates, mainly due to improved indoor environmental quality. Recognizing the presence of such cobenefits is likely to induce hoteliers to embrace green practices.