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作者

来源

CITIES,Vol.89,P.154-166

语言

英文

关键字

Place branding; City branding; City label; Evolution; Pearl River Delta; URBAN-DEVELOPMENT; PLACE BRANDS; GOVERNANCE; IDENTITY; REGIONS; COMPETITIVENESS; TRANSFORMATION; COOPERATION; YANGTZE; IMAGE

作者单位

[Lu, Haiyan] Delft Univ Technol, Fac Technol Policy & Management, Delft, Netherlands. [Lu, Haiyan] Free Univ Berlin, Inst Sinol, Berlin, Germany. [de Jong, Martin] Erasmus Univ, Erasmus Sch Law, Rotterdam Sch Management, Burgemeester Oudlaan 50, NL-3062 PA Rotterdam, Netherlands. [de Jong, Martin] Fudan Univ, Sch Int Relat & Publ Affairs, Shanghai, Peoples R China. de Jong, M (reprint author), Erasmus Univ, Erasmus Sch Law, Rotterdam Sch Management, Burgemeester Oudlaan 50, NL-3062 PA Rotterdam, Netherlands. E-Mail: h.lu-2@tudelft.nl; w.m.jong@law.eur.nl

摘要

Place branding is a growing academic field, and the number of studies about place branding has proliferated in the literature in recent years. However, how the organizational environment around Chinese cities affects city branding strategies is still understudied. This contribution examines how the use of city labels has evolved in the Pearl River Delta since 2000 and explains the changes by three possible propositions: (1) self-reflection based on a city's economic and regional position, (2) vertical inspiration from the national and provincial level governments, and (3) horizontal imitation from fellow municipal governments. It appears that cities in the Pearl River Delta encouraged the tertiary sector and pursued green images in their labelling choices until 2015. Municipalities tended to follow policies formulated by higher level governments and practices of pioneer cities, while since 2015 their strategies have become more self-reflective, mature and consistent. Compared with Western cities, municipal branding is more sensitive to influence from higher level government policies.