《Disruptive Innovation and Real Estate Agency: The Disruptee Strikes Back》
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- 作者
- Seow Eng Ong1, Davin Wang1 & Calvin Chua1
- 来源
- JOURNAL OF REAL ESTATE FINANCE AND ECONOMICS,Vol.volumes-and-issues,Issue67-2,P.
- 语言
- 英文
- 关键字
- 作者单位
- 摘要
- The real estate agency industry has seen the emergence and growth of disruptive technology and innovation to the extent that real estate agents view search portals such as Zillow and Purplebricks as serious competition. In response to these threats, a major real estate agency in Singapore, OrangeTee, launched a property agent review and rating program called Property Agent Review (PAR) to provide better information on their agents for prospective clients. The PAR program provides a natural experiment to test the effect of informative reviews and ratings on agent performance in terms of commissions and transactions. This is done via a difference-in-difference approach, carefully controlling for observed agent characteristics and market conditions. This paper also analyses the informativeness of reviews.