Give and take: Moral aspects of travelers' intentions to participate in a hypothetical established social routing scheme

《Give and take: Moral aspects of travelers' intentions to participate in a hypothetical established social routing scheme》

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作者: Teodora Szep;Tom van den Berg;Nicolas Cointe;Aemiro Melkamu Daniel;Andreia Martinho;Tanzhe Tang;Caspar Chorus

来源: CITIES,Vol.134,Issue1,Article 104132

语言: 英文

关键字: Social routing;Collective good;Altruism;Discrete choice analysis;Moral Foundations Questionnaire;Contextual morality

作者单位: Transport and Logistics Group, Department of Engineering Systems and Services, Delft University of Technology, Jaffalaan 5, 2628 BX Delft, the Netherlands;Capgemini engineering, Boulevard sebastien brant, 67400 Illkirch-Graffenstaden, France;Department of Economics, Swedish University of Agricultural Sciences, Box 7013, 750 07 Uppsala, Sweden;Data Intensive Studies Center, Tufts University, Joyce Cummings Center 177 College Ave, Medford, MA 02155, USA;Department of Sociology, Interuniversity Center for Social Science Theory and Methodology (ICS), University of Groningen, Grote Kruisstraat 2/1, 9712 TS Groningen, the Netherlands;Faculty of Industrial Design Engineering, Delft University of Technology, Landbergstraat 15, 2628 CE Delft, the Netherlands;Transport and Logistics Group, Department of Engineering Systems and Services, Delft University of Technology, Jaffalaan 5, 2628 BX Delft, the Netherlands;Capgemini engineering, Boulevard sebastien brant, 67400 Illkirch-Graffenstaden, France;Department of Economics, Swedish University of Agricultural Sciences, Box 7013, 750 07 Uppsala, Sweden;Data Intensive Studies Center, Tufts University, Joyce Cummings Center 177 College Ave, Medford, MA 02155, USA;Department of Sociology, Interuniversity Center for Social Science Theory and Methodology (ICS), University of Groningen, Grote Kruisstraat 2/1, 9712 TS Groningen, the Netherlands;Faculty of Industrial Design Engineering, Delft University of Technology, Landbergstraat 15, 2628 CE Delft, the Netherlands

摘要: Social routing schemes are widely regarded as promising tools to reduce traffic congestion in urban networks. We contribute to the growing literature on such schemes and their effect on travel behavior, by exploring the interaction between the characteristics and framing of the scheme on the one hand, and travelers' moral personality and moral motivations on the other hand. Our method uses a two-wave stated intention experiment eliciting preferences in a hypothetical context where a social routing scheme is presumed to have been established already. This is followed by a morality survey. We hypothesize and then confirm the following: when a social routing scheme is framed and designed as an altruistic effort requesting personal sacrifices for the benefit of other travelers, people who strongly adhere to care related notions of morality are attracted to such a scheme. On the contrary, a scheme that is designed and framed as a collective endeavour which would also benefit participating travelers attracts those who strongly adhere to moral notions related to fairness. We derive tentative policy recommendations from our findings, suggesting that a collective good scheme, albeit more difficult to implement, is likely to be more viable in the long run.

《Give and take: Moral aspects of travelers&#39; intentions to participate in a hypothetical established social routing scheme》

《Give and take: Moral aspects of travelers' intentions to participate in a hypothetical established social routing scheme》