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作者

Nikolaos Iason Koufodontis;Eleni Gaki

来源

CITIES,Vol.127,Issue1,Article 103744

语言

英文

关键字

UNESCO world heritage site;Urban tourism;Tourist awareness;Destination management;Social media;Culture

作者单位

School of Business, University of the Aegean, 8 Michalon Street, Chios 82132, Greece;Kennesaw State University, 560 Parliament Garden Way NW, Kennesaw, GA 30144, USA;Hellenic Open University, Aristotelous 18, Patra 263 35, Greece;Department of Business Administration, University of the Aegean, 8 Michalon Street, Chios 82132, Greece;School of Business, University of the Aegean, 8 Michalon Street, Chios 82132, Greece;Kennesaw State University, 560 Parliament Garden Way NW, Kennesaw, GA 30144, USA;Hellenic Open University, Aristotelous 18, Patra 263 35, Greece;Department of Business Administration, University of the Aegean, 8 Michalon Street, Chios 82132, Greece

摘要

This paper examines the tourists' awareness regarding UNESCO World Heritage Site (WHS) status of city destinations. A novel theoretical model defining macro and micro levels of analysis is constructed and used as research basis. A global sample of 105 WHS cities is examined together with corresponding user generated content from 2.5 million TripAdvisor reviews. Data collected is verified from various official sources, enriched, and thoroughly analyzed.It is shown that macro level attributes do not play a substantial role, while micro level factors significantly affect how much tourists and locals are aware of or interested in the UNESCO designation. Tourist demographics and representation of a city's attractions in social media are also shown to be important factors influencing the awareness.