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作者

Anna Górska;Dorota Dobija;Giuseppe Grossi;Zuzanna Staniszewska

来源

CITIES,Vol.121,Issue1,Article 103453

语言

英文

关键字

H12;R59;Social media;Communication strategies;Local governments;Participative governance;COVID-19;Netnography

作者单位

Kozminski University, Jagielonska 57, 03-301 Warsaw, Poland;Kozmniski University, Poland;Nord University, Norway; Kristianstad University, Sweden;Kozminski University, Jagielonska 57, 03-301 Warsaw, Poland;Kozmniski University, Poland;Nord University, Norway; Kristianstad University, Sweden

摘要

This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.